A company is the strangest place of all for an indefinite optimist: why should you expect your own business to succeed without a plan to make it happen? Darwinism may be a fine theory in other contexts, but in startups, intelligent design works best. But iteration without a bold plan won’t take you from 0 to 1. You could build the best version of an app that lets people order toilet paper from their iPhone. Making small changes to things that already exist might lead you to a local maximum, but it won’t help you find the global maximum. Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future 0 likes Like Every injustice necessarily involves a moral truth that very few people recognize early on: in a democratic society, a wrongful practice persists only when most people don’t perceive it to be unjust. But leanness is a methodology, not a goal. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. “Even in engineering-driven Silicon Valley, the buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel, Blake Masters 4.7 (7) Hardcover 25.99 29.00 Save 10 Hardcover 25.99 eBook 14.99 Audiobook 0.
0 Comments
Leave a Reply. |